[Globalmba2019] On Behalf of Professor Riccardo Fini

[MBA Team]

Dear GMBA Students

Thank you for providing thorough comments on the business plans CandidCondoms and TrueBlood. Extremely well done! [I kindly ask the groups who haven't done so to send the comments to me asap.]

Two quick remarks (both business plans are well crafted and your comments are comprehensive):

Re: CandidCondoms: take a look at the cost savings calculations (i.e. value for NHS) at pp. 26-27. I find it very effective, as it creates a great sense of urgency. Use it!

Re: TrueBlood: check out the P/L and in particular the operating costs (distribution/storage/etc). Way too low! Do never underestimate the costs: It'll invalidate your reasoning and assumptions

Should you have any further comment or curiosity, please get in touch

See you soon!

Cheers

Riccardo

________________________________________________________________
Riccardo Fini, PhD
Associate Professor of Innovation and Entrepreneurship | University of Bologna
Director of the Entrepreneurship Hub | Bologna Business School
Associate Editor | Journal of Technology Transfer
Web page<https://www.unibo.it/sitoweb/riccardo.fini/en> | Research<http://ssrn.com/author=652278> | Linkedin<https://www.linkedin.com/in/riccardofini/>


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