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<p class="MsoNormal"><span lang="EN-GB">Dear GMBA Students<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Thank you for providing thorough comments on the business plans CandidCondoms and TrueBlood. Extremely well done! [I kindly ask the groups who haven't done so to send the comments to me asap.]<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Two quick remarks (both business plans are well crafted and your comments are comprehensive): <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Re: CandidCondoms: take a look at the cost savings calculations (i.e. value for NHS) at pp. 26-27. I find it very effective, as it creates a great sense of urgency. Use it!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Re: TrueBlood: check out the P/L and in particular the operating costs (distribution/storage/etc). Way too low! Do never underestimate the costs: It'll invalidate your reasoning and assumptions<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Should you have any further comment or curiosity, please get in touch<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">See you soon!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Cheers<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Riccardo<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:black">________________________________________________________________<br>
<b><i>Riccardo Fini</i></b><i>,</i><span class="apple-converted-space"> </span>PhD<br>
Associate Professor of Innovation and Entrepreneurship | University of Bologna<br>
Director of the Entrepreneurship Hub | Bologna Business School<br>
Associate Editor | Journal of Technology Transfer <o:p></o:p></span></p>
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<span lang="EN-US" style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:black"><a href="https://www.unibo.it/sitoweb/riccardo.fini/en">Web page</a> | <a href="http://ssrn.com/author=652278">Research</a> | <a href="https://www.linkedin.com/in/riccardofini/">Linkedin</a></span><span style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:black"><o:p></o:p></span></p>
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